The Local Hustler's Podcast

You Don't Need to Know Everything to Get Started - Pastry Unicorn with Bryce Cherven

As the pandemic hit, Bryce Cherven found herself without work, and needing to pay bills. So out of necessity, she started selling pastries, something she had previously gone to school for and had a passion for. When the good feedback came in, Bryce was encouraged by her roommates to start an actual business, and Pastry Unicorn was born.

When it comes to making pastries, Bryce hones in on her creative mindset to stand out amongst other pastry chefs in the area. Bryce has learned a lot of lessons along the way, and lucky for us she was able to share a few of them on the show!

Tune in to hear all about Pastry Unicorn, and where the unique name originally came from!

Be in Business for Yourself but Not by Yourself - WealthWave Financial & B2B Leads with Matt Taylor

Matt grew up watching other children's parents have the time and flexibility to do whatever they needed to do. What did they have in common? They were all business owners and entrepreneurs. From this experience, Matt knew from a young age that he wanted to own his own business one day.

Matt has spent the last 5 years growing WealthWave Financial with his brother and father in law, and has learned a lot along the way. One particular lesson Matt has learned from working with others is the power that comes from teamwork, and focusing on your strengths.

This lesson led Matt to recently team up with 2 other skilled individuals and start a new company, B2B leads. Matt still works at WealthWave, and he has now created an opportunity to help other business owners at a small cost, while creating another stream of income for himself!

Tune in to hear more examples on the power of working with others and focusing on your strengths and passions!

Finding the Positives in Every Situation - MARVELous FANatic Hair Salon with Stephanie Tolley

Stephanie Tolley, owner of MARVELous FANatic Hair Salon, is no stranger to trials. Luckily, she's learned how to see the bright side in every situation. 

After not having a good experience at makeup school, Stephanie could have viewed it as a waste of $10,000. Instead, she focused on the one friend she made at school, and refers to her as her "$10,000 friend.

Again, when she first started her business, she experienced some of the hardest trials a new business owner could go through- she lost her home, wrecked her car, and lost her job. Instead of giving up, she used her trials to motivate her and keep going.

These trials then prepared her for the struggles of Covid, and having to pay rent while being shut down for months.

When you talk to Stephanie, you'd have no idea that she's gone through these trials, because of her vibrant demeanor and positive attitude. Because she does what she loves, she's able to continue to push through hurdles and be an example of positivity for all of us!

How Emotions Sell Everything - ADMANITY with Brian Gregory

Brian Gregory used to be the owner and publisher of a large local magazine, and one thing he realized was that businesses were struggling to create effective ads for the magazine. That's when Brian started on what would be a 7 year journey of researching the advertising world and coming up with a service that would help small businesses understand how to advertise correctly to grow their business.

That service is called ADMANITY Protocol. ADMANITY presents you with a 5 minute quiz, and based off of your answers, without even knowing what kind of business you own, ADMANITY gives you everything you could possibly want to know about advertising your business. Whether you're doing digital ads, paper ads, paid ads, or free ads, the same principles apply.

Tune in to this week's episode as Brian shares with us some of ADMANITY's biggest secrets, including the importance of mirroring what big successful brands are doing, focusing on your customers needs, and putting emotion into your ads! 

Why Scaling isn't for Everyone - Honeybee Cake Co. with Candis Spivey

With a love for art and a skill for baking, becoming a cake artist was the perfect match for Candis. Candis has no entrepreneurial background or peers, but that didn't stop her from starting Honeybee Cake Co!

With all the success she's had so far, Candis often has people asking her when she's going to open a retail shop and hire employees. Although scaling is an important step in a lot of business plans, that's not necessarily the case for everyone- and it wasn't with Candis either.

Candis loves being small, having control of everything she does, and living in the moment. Tune in as Candis shares with us the importance of staying true to yourself and doing what's best for you!

Why You Need an End Goal - Universal Healing and Wellness with Jorge Aragon-Sierra

Jorge has always been a high performing athlete, but he had no intentions on ever being a business owner, until the opportunity came to open a fitness studio inside his mom's medical practice. 

After taking that jump, Jorge quickly burnt out, and it wasn't until he discovered red light therapy that he came up with a long term vision for his business.

With that, Universal Healing and Wellness was born, as a one stop shop for anyone who wants to improve their health. From people who want to get into better shape, to high performing athletes with injuries, Universal Healing and Wellness has technology to boost anyone's health.

Tune in as Jorge expounds on many aspects of goals, including the importance of having goals in general, separating business and life goals, and involving other people to help accomplish them!

Facts vs Problems - Zebra Cleaning with Ismael Martinez PART 2

We're back with Part 2 of our interview with Ismael Martinez, owner of Zebra Cleaning! This time around , we dove deeper into the actual business and what makes it special. Ismael also broke down the structure of the company, as well as each of Zebra Cleaning's core values, and the significance of each one.

Most importantly, Ismael shared with us the secret to solving most issues, which is understanding the difference between facts and problems. So, what's the difference, and how does this understanding help? Make sure to tune in for all the answers!

Growing People to Grow Your Business - Zebra Cleaning with Ismael Martinez - PART 1

Ismael Martinez grew up in Mexico, and was always taught about the importance of going to school and getting a good, secure job. Being an entrepreneur was never part of his plan, until he spent some time in America and met some people who changed his perspective. This is where his entrepreneurial seed began to grow. 

After spending 10 years learning the ins and outs of business as a salesman and a manager for a pest control company, Ismael knew that it was time to move on and go out on his own.

Ismael is a marketing genius, and built Zebra Cleaning on a platform of marketing, rather than a platform of cleaning. Zebra was built for growth and expansion, and it has succeeded so far in doing so!

Ismael also focuses on the importance of growing and nurturing people within his company. Zebra's core values influence its employees to not only implement them at work, but at home as well. Tune in to hear more about these core values, and how Ismael uses them to grow and develop his team!

How To Increase Your Business's Online Presence - Diamond Arrow Digital Marketing with Kelly Bigelow

Kelly never planned on owning her own digital marketing agency, but after spending time growing a business in the fitness industry, and working at some big-time marketing agencies like GoDaddy and Yelp, Kelly was ready for the next step. 

The symbol of a diamond with an arrow through it stands for courage as one moves forward in life, which is exactly what Kelly was doing as she left her stable job to start Diamond Arrow Digital Marketing. Tune in as Kelly shares with us how she made the transition, as well as some secrets to the digital marketing world!

Perseverance and a White Belt Mindset - Kaizen Martial Arts with Michael D'Aguanno

It's on thing to master a skill, it's another thing to be a great teacher of that skill. When it comes to Martial Arts, Michael D'Aguanno has become an expert at both. His secret? His white belt mindset. Michael is always seeking to improve, learn, and grow by staying humble and listening to constructive criticism.

Kaizen not only teaches students to be better martial artists, but it teaches them important life skills, including confidence, respect, discipline, and most importantly- perseverance. Tune in as we dive into these traits with Michael, and discuss the importance of them in life and in business!